Michele Woodward Consulting

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Let's Play Ball



Do you know Seth Godin? OK, I don't know Seth Godin - but my friend Pam does, so that makes me one degree of separation from Seth. [Just for the record, I am also one step from Kevin Bacon two different ways - Anne will write me later today to say, "He's my neighbor!", and Kevin played my friend Mike's dad in a film.

So, obviously, I win "Six Degrees of Kevin Bacon", thank you very much.]

But back to Seth.

Seth is a blogger. A writer. A thought leader. Every day, he writes a shortish blog post that usually prompts great thinking.

I say "usually" because, frankly, sometimes what he writes kinda misses. Sometimes it's out there. Or just a bit off.

Which, naturally, reminds me of baseball.

Bear with me.

Do you know that the guy who has the all-time highest batting average in the history of baseball, Ty Cobb, failed two out of three times he was at the plate? Yep, Ty Cobb's sterling average was .366, which means that he got one hit just about every three times he was at bat.

And he's the all-time leader.  All-time.  Which, for those keeping score at home, means "amazing".

So, it's OK if Seth swings and misses once in a while. At least he's in the batter's box, taking a swipe at it.

Seth uses a word to describe being up at the plate - he calls it "shipping". His point, and it's a good one, is that shipping - being out there doing what you do - is more important than being perfect.

And here's where so many people struggle. They anguish, and languish, and never, ever ship. Because what they're doing has to be perfect. Because every time they stand at the plate, they have to hit a home run.

Which, is, of course, statistically impossible.

I shipped last week. I launched the 5 Questions That Can Change Your Life. I wrote it on Monday and tested it, talked about it, edited it, and put it up for sale by Sunday. This past Friday, I did a class about the 5 Questions, which you can download here.

Hundreds of people have been exposed to this idea in the last week, and tell me that they're clearer and have a better direction as a result. For that, I am gratified.

But most of all, I'm really happy that I shipped.

I didn't anguish, or languish. I got it out there.

Using this same strategy, my new book I Am Not Superwoman: Further Essays on Happier Living, should be available next month.  (I receive the physical proof this week!)  But here's what you need to know - this collection of essays took a little over two months to go from manuscript to physical book.  No anxiety, no hand-wringing, no second guessing.  Why?  Because my focus was on shipping, and shipping soon.

So let me ask you this simple question: where do you need to ship? Where do you need to get in that batter's box and take a swing?

Kiddo, stop sitting in the bleachers, a spectator at the game of your own life.  Get in there.  Take a swing.  Because, statistically speaking, one of these at-bats you're going to get a hit.  And it just might be a homer.