From time to time, it’s important to ask yourself why you do what it is you do. Why go to the office? Why practice medicine? Or law? Why teach? Why sell? Why provide that service you provide? Why construct an ad campaign or marketing strategy for your clients?
Do you know why you do it?
And how to explain what it is you do? [At one point of my corporate career, my child described my work as: “Mommy talks on the phone and has lunch with people.” Hey, it’s nice work if you can get it.]
I’ve been thinking about “Why” a lot recently as I revamp my website and create a business plan for the coming year. What is it I’m really trying to do with this coaching work of mine?
She’s also a musician – quite a good one, having performed as a concert pianist throughout her life. At 106, she’s still playing everyday. Astounding, right?
She’s also the oldest Holocaust survivor in the world.
Watch the video now. I’ll be right here, waiting for you.
That was something, wasn’t it?
Her hope, her optimism, her sense of humor. Inspiring.
“Every day, life is beautiful,” says Alice. Even the day she was arrested. Even when she was in the camp. Even in the most challenging of times.
She not only survived – she thrived.
And for the six-plus decades since the camp, she’s lived. Fully. Well. Present in this moment. She greets each day as a delightful gift, “aware of the beauty of life.”
About the fourth time I watched this film, I realized why I do what I do. My work as a coach is designed to help you become like Alice.
Happy. Joyful. Clear. Present.
Even at work.
Even when you’re challenged.
Even when it things are so bad it seems like the world has stopped spinning.
I want to teach you how to recognize when you are at your best – your equivalent of Chopin’s Etudes – and help you center your life there. And focus on doing that best thing every single day.
Because when you do, you can happily weather any storm. And live a life well-lived. Just like Alice.